About

AN AUSTRALIAN BASED LUXURY WOMEN’S WEAR LABEL WITH A FOCUS ON SEASONAL ROBE INSPIRED COVER-UPS. OUR ROBES ARE DESIGNED TO STAND OUT AND MAKE YOU FEEL CONFIDENT. MAKING AN ENTRANCE ANYWHERE YOU GO. THE SIGNATURE SILHOUETTE HAS A FLAWLESS DRAPE THAT FLOWS EFFORTLESSLY BEHIND YOU AND IS EXTREMELY FLATTERING ON ALL BODY SHAPES. WE MAKE PIECES THAT LAST. OUR HIGH QUALITY ROBES ARE CONSCIOUSLY MADE AND SIZE INCLUSIVE TOO.













MEET OUR FOUNDER

MADDIE MCNAB



IN 2018, AS I WAS PACKING TO MOVE TO THE STATES TEMPORARILY, I WAS HAVING DIFFICULTY TRYING TO FIND ‘THE ROBE’ TO BUY THAT WAS SO CLEAR IN MY MIND. I WANTED EXTRA LENGTH, HIGH QUALITY AND OBVIOUS FEATURES SUCH AS REALLY EXAGGERATED BALLOON OR BATWING SLEEVES. ALL I COULD FIND WERE TOWEL LIKE, GRANDMA ROBES THAT REACHED AN UNFLATTERING LENGTH AT MY CALVES AND IT DEFINITELY WAS NOT THE LOOK I WAS GOING FOR.
 
MY MUM WAS SURE THAT WE WOULD FIND WHAT I WAS LOOKING FOR ONCE WE REACHED NYC, AND ONCE AGAIN, NO LUCK. THAT’S WHEN I REALLY STARTED DOING MY RESEARCH AND REALISING THE HUGE GAP IN THE MARKET FOR LUXURY, HIGH QUALITY SEASONAL ROBES AND/OR ROBE INSPIRED COVERUPS THAT HAVE EXTRA LENGTH AND REALLY OBVIOUS AND BOLD FEATURES. WHEN I DID COME ACROSS THE ODD ROBE HERE AND THERE WITH THE RIGHT VIBE, THEY WOULD BE PRICED AT $1000 +++. SO I STARTED BRAINSTORMING, DRAWING AND FINDING INSPO PICS OF DIFFERENT FABRICS AND LOOKS I WAS GOING FOR.
 
FAST FORWARD TO JUNE 2020; MELBOURNE WAS IN ONE OF THE STRICTEST LOCKDOWNS WORLDWIDE DUE TO COVID. I KNEW THERE WAS NO BETTER TIME TO START HUSTLING AND MAKING MY DREAM A REALITY. MY SISTERS AND I LITERALLY CALLED IT ‘BUSINESS BOOTCAMP’ AT HOME AND WE WORKED ON OUR BUSINESS IDEAS EACH DAY, AT TIMES 12 HOURS A DAY. I WENT FROM CONCEPT TO PRODUCT IN THE SPACE OF 6 MONTHS AND ROBED LAUNCHED DECEMBER 2020.